BRAND IMPACT
A curated selection of brands and individuals I’ve helped shape, amplify, or reposition. Every project is rooted in strategy and built to last.

Sandra Fava — Fava Law
Family Law Attorney → Thought Leader

Built a new digital identity for a family law attorney stepping out of Big Law and into her own power. Clear voice, clean visuals, and a brand aligned with her mission to lead on her own terms.

Vive Salon — Local Hair Studio
Service-Based → Boutique Experience

Elevated the brand presence of a New Jersey salon through refreshed visuals and branded content strategy, bringing consistency, confidence, and a high-end feel to their digital presence.

Kerry Shannon — Pretty Picklers
Athlete → Personality

Pivoting a pickleball coach into a fashion-forward brand voice. Building personal visibility alongside community leadership.

Silver Linings — Personal Assistant & Organizer
Solo Business → Sophisticated Digital Brand

Transformed a local organizing service into a polished, professional brand with custom logo design, a clean editorial website, and language that reflects the calm clarity she brings to her clients’ lives.

Nurse Noel — Public Health Expert & Media Personality
Healthcare Leader → Visible Authority

Ongoing creative direction and publicist support for a nationally recognized nurse, media figure, and speaker. From website rebranding and podcast revival to partner pitches and press positioning — building a brand that blends advocacy, authenticity, and ambition.