BACKGROUND
Keller Williams Realty, a leading real estate agency, sought to elevate the branding and marketing efforts of their New Jersey offices. Recognizing the need for a dedicated in-house branding and marketing expert, they engaged our services to provide comprehensive support to over 30 real estate agents across four offices.

CHALLENGE
The challenge was to develop unique and personalized branding solutions for each real estate agent, reflecting their individual traits and personality while maintaining a cohesive and professional brand image for Keller Williams Realty. Additionally, the goal was to empower agents to stand out in a competitive market and achieve their ultimate goal of selling properties.

MY ROLE
As the in-house branding and marketing expert for Keller Williams Realty, I worked closely with agents from the initial consultation stage to the implementation of their branding and marketing strategies. I provided personalized guidance, branding advice, and support tailored to each agent's needs, ensuring they felt confident in their brand identity and marketing efforts. From custom logos and websites to business cards, postcards, and social media posts, I created bespoke solutions that highlighted each agent's unique qualities while aligning with Keller Williams Realty's professional and modern brand standards.

BRAND KEYWORDS
Professional + Modern + Unique + Sales-driven

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