BACKGROUND
Picklin’ Vixens is a women-led pickleball community dedicated to connecting and empowering women through the sport of pickleball. To support their growing community and merchandise sales, they needed a user-friendly e-commerce platform that aligned with their fun, energetic vibe.
Picklin’ Vixens is a women-led pickleball community dedicated to connecting and empowering women through the sport of pickleball. To support their growing community and merchandise sales, they needed a user-friendly e-commerce platform that aligned with their fun, energetic vibe.
CHALLENGE
The challenge was to develop an e-commerce website that provided a seamless shopping experience while showcasing the vibrant Picklin' Vixens brand. The site needed to be easy to navigate, reflect their playful personality, and offer users the ability to purchase merchandise and sign up for community events.
The challenge was to develop an e-commerce website that provided a seamless shopping experience while showcasing the vibrant Picklin' Vixens brand. The site needed to be easy to navigate, reflect their playful personality, and offer users the ability to purchase merchandise and sign up for community events.
MY ROLE
I designed and developed their e-commerce website using Shopify, creating a streamlined online shopping experience that effectively displayed their merchandise. Additionally, I provided video editing services to enhance their promotional content and boost engagement with their audience.
I designed and developed their e-commerce website using Shopify, creating a streamlined online shopping experience that effectively displayed their merchandise. Additionally, I provided video editing services to enhance their promotional content and boost engagement with their audience.
BRAND KEYWORDS
Fun + Empowering + Community-driven + Sporty
Fun + Empowering + Community-driven + Sporty
