BACKGROUND
Tracy Utzig, founder of Silver Linings, sought to enhance the brand identity and online presence of her personalized home management and organization services. Recognizing the importance of a minimalist and clean aesthetic, Tracy engaged our expertise to transform Silver Linings' brand image.
CHALLENGE
The challenge was to create a brand identity and website that reflected Tracy's minimalist and organized approach to home management while effectively communicating Silver Linings' mission to simplify lives and create peace of mind for clients.
MY ROLE
As Tracy's branding expert and web designer, I collaborated closely with her to craft a minimalist and clean brand identity that resonated with Silver Linings' target audience. From logo design to website development, every aspect of the brand was meticulously curated to convey a sense of simplicity and professionalism.
BRAND KEYWORDS
Minimalist + Clean + Organized + Simplify + Peace of Mind
LOCATION
Basking Ridge, New Jersey
