BACKGROUND
Fava Law, a boutique law firm specializing in family law and estate planning, sought to elevate its brand presence and create a more modern, approachable image that reflected its commitment to client care and legal expertise. To achieve this, they enlisted my services to build a comprehensive and cohesive brand identity that would resonate with current and prospective clients.
Fava Law, a boutique law firm specializing in family law and estate planning, sought to elevate its brand presence and create a more modern, approachable image that reflected its commitment to client care and legal expertise. To achieve this, they enlisted my services to build a comprehensive and cohesive brand identity that would resonate with current and prospective clients.
CHALLENGE
The challenge was to design a brand that combined professionalism with warmth, ensuring that potential clients felt reassured about the firm’s expertise while also feeling comfortable approaching them with personal matters. The goal was to create a distinct, unified brand across all touchpoints, including the firm's logo, website, and digital assets, while reflecting the personal, compassionate approach Fava Law takes in its practice areas.
The challenge was to design a brand that combined professionalism with warmth, ensuring that potential clients felt reassured about the firm’s expertise while also feeling comfortable approaching them with personal matters. The goal was to create a distinct, unified brand across all touchpoints, including the firm's logo, website, and digital assets, while reflecting the personal, compassionate approach Fava Law takes in its practice areas.
MY ROLE
I designed and developed Fava Law’s brand from the ground up, beginning with the creation of a modern, timeless logo and extending to every aspect of their online presence. I developed the website from scratch, ensuring it was both visually engaging and user-friendly, with a clear navigation system that made it easy for visitors to find information about services, practice areas, and client resources. I also provided creative direction for all brand materials, ensuring consistency and alignment with Fava Law’s values of professionalism, trust, and client focus.
I designed and developed Fava Law’s brand from the ground up, beginning with the creation of a modern, timeless logo and extending to every aspect of their online presence. I developed the website from scratch, ensuring it was both visually engaging and user-friendly, with a clear navigation system that made it easy for visitors to find information about services, practice areas, and client resources. I also provided creative direction for all brand materials, ensuring consistency and alignment with Fava Law’s values of professionalism, trust, and client focus.
BRAND KEYWORDS
Professional + Approachable + Trustworthy + Client-focused
Professional + Approachable + Trustworthy + Client-focused
