BACKGROUND
Kerry Shannon, founder of Pretty Picklers and a USA Pickleball Association Official Ambassador, began with a vision to create a vibrant and inclusive pickleball community. Together, we nurtured Pretty Picklers from inception, securing features in The Skimm, The Star Ledger, and USA Pickleball, and earning Kerry an exclusive NBC interview. Pretty Picklers embodies our shared commitment to camaraderie and inclusivity.
MY ROLE
As Kerry's design and branding partner, I provided comprehensive services, including brand identity, Wix website design, and social media management. We brought Pretty Picklers' vibrant vision to life, attracting thousands of followers, securing media features, and establishing partnerships, all reflecting our dedication to the pickleball community.
KEY ACHIEVEMENTS
- Thousands of social media followers from zero.
- Featured on TV and prominent publications.
- Online store launch and collaborations.
- Invitations to tournaments and professional meetups.
- Home with four pickleball courts, a hub for enthusiasts.
BRAND KEYWORDS
Vibrant + Inclusive + Community + Joyful
LOCATION
Far Hills, New Jersey
